In addition to Cookies, we use other technologies that are similar in function, including local or web storage, such as pixel tags, also called web beacons or single-pixel tags/gifs.
Web beacons, or "clear gifs," and single-pixel tags/gifs, or web tags, are tiny graphics with a unique identifier placed on a website or in an email that gather information about your interaction with that website or email.
Local or web storage refers to a file that is stored locally on your device and is specifically used with video. It includes both your own device storage and browser cache.
Newsela uses first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to better understand your use of our Services, to identify your interests, and to enhance your experience of our Services. Third parties serve cookies through Services for advertising, analytics and other purposes.
These cookies are created by Newsela. They are primarily used to allow you to browse our Services and use their features. They may also assist us in our analytics activities. These cookies may use non-personal data (e.g., aggregate or de-identified information about your use of our Services) or information that uniquely identifies the browser or device you are using to access our Services.
In addition to the first-party cookies we use, some third-party companies may place cookies on your computer through our Services, access those cookies, and associate web beacons with them. These cookies enable third-party features or functionalities to be provided on or through our Services. The parties that set these third-party cookies can use them to recognise your device both when it visits our Services and also when it visits certain other, unaffiliated websites.
The types of first- and third-party cookies we use on our Services include:
These cookies are strictly necessary to provide you with access to and the basic use of our Services, such as access to secure areas and setting your privacy preferences. These cookies cannot be turned off.
These cookies are used to enhance the performance and functionality of our Services, but are not required for their use. However, without these cookies, certain functionality of our Services may become limited or unavailable.
These cookies help us understand how our Services are being used or how effective our marketing campaigns are, or to help us customize our Site for you. Thanks to this information, we are able to improve the features offered on our Site and App.
These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.
Cookies collect different types of information depending on the type of Cookie and its purpose. Some examples of information that may be collected by Cookies when you use our Services include:
The duration of storage of cookies on your device may vary, depending on the category to which they belong: temporary or permanent.
We use temporary cookies on our Site or App to allow you to browse without interruption. We may also use temporary cookies for internal reporting purposes. After your browsing session ends, this type of cookie does not store any information on your hard drive.
Some of our first-party analytics cookies and certain third-party cookies are persistent cookies. They allow us and third parties to understand your browsing behavior over a longer period of time, to provide you with additional features related to your use of the Site and App, the content that you have saved or stored through them, as well as for advertising and marketing purposes. Depending on their function, this type of cookie may persist for different lengths of time ranging from several hours, to a week, or even several years. This type of cookie will persist after you end a browsing session and can be used by our Site, App, or third parties to recognise your device when you begin a new browsing session.